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“Relevancy magically creates time”
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and your targets will make the time to engage...
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CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was evident at Salesforce.com’s 13th annual Dreamforce...
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Content: 2/3 is either unfindable or usuable
Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant content must influence customers across the acquisition and...
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2015’s top 50 marketing slides
Percolate’s 50 most important marketing charts of 2015 Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways: Adults use their...
View ArticleA differentiated, superior customer experience does pay dividends
Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult, “every company _ public or private, large or small _...
View ArticleWhat’s your platform strategy? Is it connected, collaborative and scalable?
All businesses either will be digital platform businesses or they will be out of business. As we transition from transactions to conversations, we need to urgently consider the critical role our...
View ArticleFrom campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”. Risk adverse, legacy IT bureaucrats and their legacy...
View Article11 life lessons
Here are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It was a privilege to address to address the graduates and their friends and...
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“If content is digital’s soul, then a CMP is the church”
Content production, distribution and measurement is marketing’s big bottleneck. Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams...
View ArticlePersonalize with ease and speed
The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker has released a follow-up to their 2013 report...
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